The color is great, a clear pale very light green. The louche started quickly and was complete, however in my own personal experience it didn't seem to stay louched for the length of time it took to drink. The aroma was - to me - a bit um... swampy, it didn't come across as clean as other absinthes I've had. It wasn't chemical, just not appealing. The flavor was OK but it had a terrible alcohol burn. My second glass I used a lot more water & an extra sugar cube but what I ended up with was a weak sugary conconction. All told I am glad its not my first absinthe, but I am disappointed it was my first Jade.