Color: A pleasant enough yellowish green. It's nice to see that they have gone the natural coloration route as opposed to the food coloring of the past.

Louche: Rather thin, but not alltogether unattractive.

Aroma: You get the hints of anise and wormwood, but then you also get some confectionary aromas like cinnamon, candy and powdered sugar. Odd and unique, but not what I'd consider 'intriguing'.

Flavor: Thin and earthy with very little anise or fennel. There is some bitterness and that underlying sweetness. Not really what I'd consider the flavor of an authentic absinthe. As DrinkBoy said below, it's tough to take it seriously.

Finish: Some bitterness and earthiness again, with some cinnamon.

Overall: I really have a hard time calling this absinthe. It tastes more like an aperitif wine or an herbal liqueur.