Color: Completely clear pre-louche, pure white when louched with hints of a complex opalescence.

Louche: Quite fast but not bad. Show is over quickly. I don't know that this is a bad thing, but the finer louche-ing absinthes — I'm especially thinking of the Absinthe Duplais Blanche as a comparison, as it is a blanche — provide a more interesting and delightful eyeful.

Aroma: Nice, mild, certainly not overpowering. Anise and fennel are most apparent, other herbs are there. Bottle has fresh herb smell, alcohol is apparent but not overly intense.

Flavor: Grande wormwood, anise, fennel, hyssop, lemon balm, coriander, star anise, artemisia pontica and mint are all in this drink, but besides the grande wormwood, anise and fennel I notice some hints of lemon balm, coriander and mint. Quite nice and fresh tasting. Benefits from using a smallish "dot" sugar cube when louche-ing.

Finish: Very nice! No bad aftertaste, the spirit base (made from wheat combined with herbs) seems quite clean and of good quality. The fennel and anise linger, grand wormwood numbs the tongue but thankfully takes its time doing so.

Overall: A good choice for people who would drink absinthe everyday. This is not a one-drink whopper type of absinthe. Rather, enjoying at least three glasses (no more than five) achieves what I expect from a good Swiss blanche absinthe: the requisite "trinity," a very good complement of fresh Swiss herbs, a pure spirit-base, and a fine feeling of vitality that does not degrade two hours later into a hangover. Again, the alcohol base seems quite clean. Not quite as excellent, interesting or refined as Absinthe Duplais Blanche, but what blanche on the American market is?