Color: Vibrant, but very obviously artificial. My bottle is several years old and is as bright as the day I brought it home.

Louche: Very thick and quick. Probably artificially enhanced.

Aroma: Some alcohol heat and some anise. CLoyingly sweet.

Flavor: Candy-like, with a bitter aftertaste, which I'm assuming came from the oils used to mix.

Finish: I still can't get over the bitterness.

Overall: Better than expected, but I wouldn't put this on my list of enjoyable, everyday absinthes. It would probably work fairly well in mixed drinks that call for anisette.