The color needs major improvement. It's kind of a thin, urine yellow.



Absolutely no louche to speak of. You get some trails, but the louche is similar to diluting a tablespoon of skim milk in a pint of water. Not that I've ever done that...



The aroma isn't terrible, but it's forgetable. No anise obviously, but there's come vegetal fennel aroma and some floral notes, but they are very light.



The flavor is unbelievably bitter and astringent. This wouldn't be bad as a bitter, similar to Cynar, Campari or Bitter Kas, but it's totally inappropriate for an absinthe. The finish lingers much longer than one would like.



All in all, this is a pitiful showing from a company that seems to just be trying to get on the bandwagon of absinthe by offering a novely 'anise-free' beverage that is nothing like what true absinthe is supposed to be. Don't waste your time with this one. Buy some Campari. You'll enjoy it more.