OK, so we know that this is a gimmicky brand. It's supposed to be. Color is a midnight blue, that louches into a deep royal blue. Aroma smells of heavy pine and anise. Flavor is a thick anise bomb mainly.

Overall, everything about this brand screams 'I will punish you'. It kind of hits the mark...

It will sell well with the goths who are looking for a show, but it will never be appreciated by lovers of true absinthe.